Hard to believe it has only been a year since our marketing communications partner joined the raspberry team. Over the last year we have chronicled in this newsletter the Team’s plans and resulting accomplishments. Admittedly, it may seem as progress has been slow, but that is not the case. Over the course of the first… Read more »

Measurement of the effectiveness of a marketing and public relations program is not easy. Typical metrics cannot be used when determining if activity designed to build awareness of processed raspberries and to educate users about their benefits and advantages over the long-term has achieved its goals. The Council conducted a consumer survey earlier this year… Read more »

From July 15, 2015 to July 17, 2015, the NPRC hosted seven influential food/nutrition media and bloggers in Lynden, WA to experience first-hand the raspberry harvest and field-to-frozen processing. Attendees visited five growers/processors, and also had the opportunity to learn about emerging raspberry varieties and judge a raspberry recipe contest. In addition, raspberries were featured… Read more »