The National Processed Raspberry Council – an organization that supports the dedicated work of raspberry farmers who grow raspberries for freezing, purees and concentrates – is thrilled to unveil a series of videos showcasing the love, year-round care and attention, and technology required to grow, harvest, and process such a delicate gem of a fruit.
Over the next four weeks, three videos developed by the council will be shared, along with recipes and blog posts, on @Red_Razz social media channels. Each video will be shared with its own unique hashtag so raspberry lovers can follow the behind-the-scenes adventure raspberries go on from farm to freezer.
Family
Get a glimpse into the lives of the raspberry farming community—family, employees, and multi-generational farmers.
Release Date: February 14
Just in time for Valentine’s Day and heart health month, you can follow along with us as we share the passion that raspberry farmers have for this fruit with the hashtag #RaspberryLovers.
Life
Watch the span of a year in raspberry country and see a year in the life…from the perspective of a raspberry.
Release Date: February 28
We’ll be rolling out the #RaspberryRedCarpet and sharing Oscar party worthy recipes and entertaining tips to celebrate the release of this beautiful film alongside Hollywood’s most glamorous night, the Academy Awards.
Perfect
Growing, harvesting and freezing raspberries is a little bit more complex than driving a tractor. Get an inside look into how raspberry farmers deal with Mother Nature’s challenges and embrace the latest science to harvest peek-of-ripeness fruit; freeze it within hours to lock-in flavor and nutrients; and deliver a safe, high quality food. There’s definitely an artistry to it!
Release Date: March 14
Show your love and appreciation in the process of #RaspberriesFrozenRipe, as well as frozen raspberries as an ingredient, on March 14, Pi Day.
Follow the video series along with us on Facebook, Twitter, Instagram. You can also subscribe to our YouTube channel.
